Get better at discovering and delivering the next right thing.

+ Strategic Management
+ First Principles Thinking
+ Product Mindset
+ Lean / Agile Approaches

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Find out why John L. says, “Jimmie has a knack for challenging the common wisdom and helping teams think differently about what success looks like.”

Areas of Focus

Enterprise Strategic Management
Develop better strategic plans, and then make execution a daily part of your culture.

First Principles Thinking
Peel back the layers and ask better questions to uncover the best problem or opportunity to solve.

Product Mindset
Define and measure what really matters to achieve the highest value for the right stakeholders.

Lean / Agile Approaches
Create a culture that supports speeding up learning cycles to get to better outcomes sooner.

Perspective Changes Everything

What you do matters; why you do it matters more.

Behind any successful organization is a mindset and culture focused on the why. Strategy execution is part of the daily routine. 

Behind every innovation is first principles thinking; the ability to peel back the layers and see things from a different perspective.  

Quick learning cycles are cherished. Data, in context, drives decision making. 

How we discover and deliver the next right thing will vary, but why we want to is our common foundation.

Ready to be Challenged?

3 Ways to Plug In

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Testimonials

What Others Say

Jimmie Butler challenged me to rethink how business is done! I recommend reading for all managers!
John Binks
By outlining some of the typical pitfalls organizations face up front, the author helps you think through some of the challenges you may be experiencing in your own team.
Melissa Northern
This is the best business book I’ve read since Andy Grove’s Only the Paranoid Survive. Buy one book for yourself and one for your boss!
Dave Toth
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